Industrial design in many ways is a misnomer. Industrial design has more to do with consumer products than it does anything industrial. It is not the design of buildings, industrial systems, or architecture. In a sentence, the industrial design could be described as:


“The design of a product’s look, feel, and user experience.”


In other words, industrial design is the design that goes into the way a product looks, the way it is used and the way it gives back to the user. This is almost always related to consumer products and almost never attributed to anything industrial. Industrial design is what you see when you look at a product. Industrial design encompasses more than just a way a product looks but also ergonomics and overall efficiency.

Industrial design starts at the very beginning of product development. We identify key elements and strategically ideate and conceptualize implementation. Concepts are derived and ideas are put to the test. This process includes collaboration with our engineers and production teams. Below is a product we worked on for L’Oreal:


Often the initial design is basic and meant to provide foundation rather than a final design. It provides a guide that can be molded and adapted throughout development.


As we develop and engineer, we find different methods and design ideas.



Industrial design continues to adapt as we experiment with different ideas brought about by engineering, production, real-world needs, or simply because we find a way to make the product look better.



For us, our goal is to find that perfect balance between fashion and function. In the end, the result is something that’s not only beautiful but one that makes sense and performs as expected.